Rubens 3D Product Configurator: Flexible and Easy Furniture Configuration
New online tool as a HOMAG sales solution
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![Increased imagination through augmented reality]()
Increased imagination through augmented reality -
![Individual furniture becomes easier to sell across all sales channels, platforms, and devices]()
Individual furniture becomes easier to sell across all sales channels, platforms, and devices
Digitalization in the woodworking industry is gaining more and more momentum. As a result, the HOMAG portfolio of apps and software is also constantly evolving. An important focus here is on the consistent use of data from the sale/point-of-sale through all subsequent processes – all the way to the delivery of the furniture. Against this background, HOMAG set out to find a supplementary module that would complete the range of software solutions along the process chain for furniture production and extend it to the B2C sector. The search resulted in a strategic partnership with the Austrian software company Roomle and its online tool for the flexible configuration and sale of individual furniture. The result: the Rubens 3D Product Configurator.
Error-free configuration and realistic planning
With the Rubens 3D Product Configurator from the software company Roomle, furniture manufacturers are setting a new standard in the 3D/AR display and interior planning of individual dream furniture. The use of the product configurator simplifies the sale of consulting-intensive and varied products online, in direct consultations and at the point of sale. The Rubens configurator combines the advantages of live configuration, real-time pricing and ordering of products of any complexity level. By displaying the furniture in the room using augmented reality, the imagination of the customers is significantly increased. In addition, all configurations or all configured products can be downloaded as high-resolution 4K renderings. The configurator can be adapted to the corporate identity of any company and seamlessly integrated into websites, webshops, POS, ERP and CRM systems. Configuration data export for downstream operating and production process is seamless.
Present and sell furniture on all sales channels
With the 3D product configurator, furniture can now be configured, planned, presented and sold seamlessly on all channels. Whether on the website or as an ideal consulting solution in the sales room at the point of sale: With the Rubens Live configuration, furniture manufacturers shorten the time-to-market of their products, reduce sources of error in the ordering process via every channel and equip sales teams and end customers alike with an intuitive, smart solution.
The advantages at a glance
With the Rubens solution, furniture manufacturers increase their competitiveness and can position themselves even more successfully in the market. The cooperation between HOMAG and Roomle offers furniture manufacturers numerous advantages:
- Saves time and reduces errors: Design, configuration and planning of a wide variety of furniture and entire rooms easily, quickly, and safely. Thanks to the realistic live viewing using augmented reality (AR), customers can immediately see how the desired furniture will look later. This increases the willingness to buy, saves time, and reduces the risk of wrong decisions and returns.
- Individual furniture becomes easier to sell: Intuitive configuration and interior planning of sophisticated and complex products with the 3D product configurator. The focus is on a seamless user experience.
- Real-time configuration and live price calculation: All configurations can be made available immediately and in real time with a complete item BOM (bill of materials) and extensive price calculation. The result: live parts lists & dimensions as well as material and price calculations at part level, significantly shortened quotation phases, error-free orders and reduced back-office effort.
- Seamless integration with existing sales channels: Support a seamless switch between product configuration, space design and distribution platforms. This ensures an optimal connection to individual business processes and consistent customer communication.
- Can be integrated into all channels: in the webshop, at the point of sale, in sell-in, for B2B and B2C, for manufacturers, retailers and end consumers. The focus is on the user and thus also on the optimal availability of all interfaces for mobile phones, tablets and desktops.
Special functions: End-to-end data and data export
- Data consistency all the way to the ERP: The Rubens 3D Product Configurator enables seamless end-to-end integration into existing business and ERP systems.
- High-resolution product photos to support sales: Create renderings for each individual product – at the touch of a button. Ideal for sales documents, for creating quotations and for use in print catalogues, marketing campaigns and much more. This saves time and money, and products are perfectly staged.
- 3D Data Export: 3D configurations can be exported in specific formats for further use in other tools, such as CAD design tools.
More on the background: The strategic partnership
Founded in 2014 in Linz, Austria, Roomle began to revolutionize the industry with an intuitive room planner and configurable digital furniture. With products such as the Rubens 3D Product Configurator and Room Designer, Roomle enables brands and retailers worldwide to interactively present their products and boost sales. Since the acquisition by the HOMAG Group in 2021, the two companies have joined forces to drive digital transformation in the furniture industry. Together, they offer comprehensive solutions from product configuration to production. Roomle, as a leading provider of visual configurator and planning solutions, has 75 active B2B customers worldwide – including reuterBad, Rolf Benz, tesa, Siemens and Metro.